News Showcase is launching in Belgium


“We are pleased that Google has chosen to work with Rossel media group for the launch of Google News Showcase in Belgium,” said Thierry Hugot, CCO and CMO of Rossel Group. “News Showcase will allow us to display with multiple panels the diverse media content created by Rossel group. This will engage new and existing audiences and subscriptions with Extended Access.”

Globally, we have signed News Showcase deals with over 2,200 publications and the product is live in 21 countries, including France, Spain, Poland, Slovakia, Germany, Ireland, Portugal, the United Kingdom, Italy, Austria, Romania and Slovenia.

“We are delighted by the partnership we have with Google for News Showcase to help us promote our content and accelerate our innovations in the digital market,” says Guillaume Lefebvre, digital transformation manager of IPM Group. “Thanks to their support, we were the first publisher in Belgium to offer Subscribe with Google, a one-click payment option which significantly improves the user experience when it comes to subscribing to our digital news services.”

News Showcase panels, created by participating publishers in Belgium, provide more ways for readers to engage with the news, and direct them to full articles on news publications’ websites. This enables publishers to deepen their relationships with readers – and gives them more direct control of presentation and branding. Our Belgian news partners’ News Showcase panels will begin rolling out starting today on Google News on Android, iOS and the web, and in Discover on iOS and Android.

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