New features to help merchants stand out this holiday season


Stumped on where to start with generating a scene? Product Studio will share a few prompt ideas, including holiday-themed scenes, to spark inspiration. It’s easy to tweak or reuse prompts that worked well for you in the past. You can also remove distracting backgrounds or improve resolution on your product images in one click.

Early testers have been experimenting with Product Studio over the past few months, including the small business skincare company Doppeltree. Doppeltree had some plain product images they really liked, but they needed more content for social media and e-commerce. Doppeltree co-founder Tony Ouyang says that Product Studio’s free generative AI technology “allowed us to diversify our product imagery, and produce high quality images in a fraction of the time it would usually take us to do it on our own or hire a photographer.”

Product Studio starts rolling out today, and will be available in Merchant Center Next and the Google & YouTube app on Shopify.

Show more helpful business information on Search

Shoppers can be hesitant to buy from businesses they haven’t heard of. But certain key information, like other shoppers’ experiences, can help them build confidence to try something new. To help build trust with unfamiliar businesses, we’re expanding the type of information shoppers see when they look for businesses on Search.

Starting this month in select countries, the knowledge panel that appears on certain retailer searches — which previously showed details like the location of a business’ headquarters or the number of employees — will start showing other helpful shopping information, like current deals, shipping and return policies, customer service information and ratings and reviews. The knowledge panel will also show for more merchants, offering a helpful snapshot of their business. We’ll showcase information you’re already sharing on Merchant Center, as well as other authoritative information from across the web.

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