Demand Gen is the next generation of Discovery campaigns and it comes with all the key features available in the product today, while also delivering new features, inventory, insights, plus an improved ad creation flow. Discovery ads upgrades will roll out starting this week through early 2024.
Create thumb-stopping ads tailored for your audiences
Demand Gen offers a variety of formats to help brands craft their stories – from short-form videos to carousels – the choice is yours. Using a mix of videos and images, Naranja X, an Argentine fintech company, tested Demand Gen to increase website traffic. When compared to paid social campaigns, Demand Gen achieved 3X higher click-through rates, at a 61% lower cost per action (CPA).
Original Source: https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/